Speedo Chelsea College of Art and Design Donation Lzr

Speedo Ice Swim Africa start by Jacques Marais

Olympic champion Natalie Coughlin in a Speedo

Olympic champion Michael Phelps in a Speedo advertisement

Speedo AquaBeat waterproof MP3 player

Speedo waterproof digital camera

Speedo is the earth's leading manufacturer of recreational and competitive swimwear and accessories, headquartered in Nottingham, England, and endemic by the London-based Pentland Group. Its products include swimsuits, goggles, footwear, puddle grooming gear, swim caps, and waterproof electronics.

Speedo International Ltd. is a manufacturer and benefactor of swimwear and swim-related accessories. Founded in Australia in 1914, the industry leading company is now a subsidiary of Pentland Group Plc. Today, the Speedo make can be institute on products ranging from swimsuits and goggles to wrist watches and waterproof digital audio role player for open up water swimmers. The Speedo brand is manufactured for and marketed in North America as Speedo USA past The Warnaco Group, Inc. nether an exclusive perpetual license.

Contents

• 1 Mod Technology
• 2 Products
• three Accessories
  • 3.one Footwear
  • three.ii Speedo Digital
• 4 Swimwear
  • four.one Controversial Technology
    • 4.i.1 LZR Racer
      • four.ane.i.1 Post-FINA Surplus
• v Sponsorships
• 6 National Teams
• vii Sponsored Athletes
• 8 External Links

Mod Technology

In 1990, British sportswear firm Pentland Grouping, which had just sold its shares of sneaker company Reebok, caused a significant stake in Warnaco offshoot Authentic Fitness, which was the exclusive N American licensee of Speedo. Pentland followed this move with the buy of 80% of Speedo (Europe) Ltd. Early the next twelvemonth, Pentland completed its ambitious entrance into the global swimwear marketplace past wholly acquiring Speedo Australia and Speedo International. Under Pentland'southward ownership, Speedo expanded its line of swimwear to include more fashion-oriented beachwear likewise as triathlon accessories.

Speedo continued its winning tradition of utilizing cutting edge technology to decrease drag in the water and increase speed into the 1990s. The decade saw the creation of the low-drag S2000 adjust, the chlorine resistant Endurance line equally well as the Aquablade series which was worn past more than three-fourths of medal winners at the 1996 Atlanta Summer Games.

Products

Although the brand name Speedo is often refers to whatsoever style of men'due south swim briefs, the iconic swimwear ("Speedos") only business relationship for less than two% of the company'southward sales. The Speedo name can be found on a wide range of swimsuit styles for men, women, and children focusing on operation and style. Speedo also offers a range of sportswear, footwear, and accessories ranging from swim goggles to electronics. Additionally, Speedo International offers a line of men'south underwear and Speedo Commonwealth of australia features a line of underwear called Speedo Underbody for men and women, sold but in select David Jones retail stores.

Accessories

Speedo offers a broad range of swim accessories including more than than 70 models of goggles, several models of watches, sunglasses, and towels. In addition, Speedo offers several lines of aquatic fitness aids and swim aids for children and adults equally well as scuba masks, snorkel, swim caps, and fins. Speedo International offers a line of beach games equipment not offered on the Speedo USA website.

Footwear

The Speedo make can be fond on a wide variety of footwear including sandals, flip-flops, and water shoes. Speedo United states of america offers waterproof sneakers for aqua fitness training.

Speedo Digital

The Speedo Digital line of accessories includes the waterproof Speedo Aquabeat MP3 Histrion and LZR Racer Aquabeat digital music players and related accessories. Speedo's electronics offerings also include the Auquashot waterproof digital camera.

Swimwear

Speedo'southward swimwear lineup is diverse. Speedo USA'due south online catalog divides its women's swimwear lines into the following categories: Contest, Fashion, Racing, Aquatic Fitness, and Lifeguard. Speedo International offers the additional categories of women's swimsuits: Essentials, Bikinis, and Motherhood besides as total-bodied wetsuits. Speedo USA'due south men'southward collections are categorized as: Contest, Racing, Boardshorts and Swim Trunks, Fashion, and Lifeguard. Speedo International's men's offerings likewise include wetsuits. Both Speedo USA and Speedo International also offering a wide range of children's styles including performance, racing, fashion and beginner lines.

Additionally, Speedo International offers a website and line of products chosen Speedo Sea Squad which features games and activities to help young children learn most swimming and water rubber.

Controversial Technology

Get-go with Arne Borg's record breaking introduction of the racerback conform in 1932, Speedo has utilized the latest technologies available and — more recently — has been an industry leader in fabric technology innovations. Swim records were broken in Speedo brand silk suits in the 1930s, and the company was the showtime to introduce the apply of nylon in the 1950s and later nylon/elastane in the 1970s. Speedo's most contempo technological advances are found in the Fastskin, Fastskin FS 2 series and the LZR Racer conform. Throughout the visitor'south history, though, it seemed each pattern innovation was met with great controversy. Clare Dennis was almost butterfingers from her record-breaking Olympic see considering her suit showed too much peel; early on Speedo bikinis were banned from some Australian beaches; more recently, the NASA technology in the LZR Racer conform Michael Phelps wore at the Beijing Olympics was the subject area of groovy media scrutiny.

LZR Racer

Mayhap the company's most controversial move came with 2008's unveiling of the LZR (pronounced "lazer") Racer — a suit, as Speedo'south website boasts, "so fast, it was banned from competition". Indeed the LZR Racer was banned by FINA in 2009, but non until swimmers wearing this conform had already broken at least 46 world records. The super smoothen arrange, which was optimized with the help of NASA current of air tunnels, uses welded seams and multiple woven fabrics to reduce drag by up to six percent. In addition, the LZR, similar the Fastskin, utilizes a core stabilizer, which acts almost as a girdle, to reduce muscle motility. This is designed to help the swimmer maintain the proper angle in the water for longer periods of time.

Speedo'south latest version of the LZR Racer series, the LZR Racer Elite, carries the FINA stamp of approval. The Elite series, like its predecessor utilizes welded seams and compression textile to sculpt the swimmer's trunk. The Speedo U.s.a. website specifically denies the new generation of LZR Racers is a "quick set up". The most recent list of FINA approved swimsuits, which was published in January 2011 lists 78 specific Speedo brand swimsuits among 45 worldwide brands and nearly 720 models. Amid them, 71 are Fastskin models and 13 are LZR series suits.

Mail service-FINA Surplus

FINA'southward ban on LZR Racers left Speedo with a significant surplus stock. The obsolete competition suits take constitute new life, though. London'due south Chelsea Higher of Art and Design received a donation of 600 suits, 200 of which were turned into the Chelsea Xpo Pavilion as part of the 2010 London Festival of Architecture project.

Another collaboration between Speedo and academia netted a line of designer fashions. Teams of students from the London College of Style, University College Falmouth and the University of Huddersfield have reused the cloth to create a complete fashion line including casual slacks, jackets, and even different forms of swimwear. Speedo International president David Robinson said in a printing release "we are pleased to see this quality of talent emerging from the universities that have taken part. Speedo is committed to reducing its impact on the environment and equally such it is adept to see the Speedo LZR Racer live on in these innovative designs".

This was not the company's offset foray into recycled loftier style, though. In September 2010, award winning sustainable fashion characterization, From Somewhere announced a new line of dresses made from Speedo's surplus.

National Teams

Speedo is the sponsor of several national swim teams including Swimming Australia, Brazilian Aquatic Sports Confederation, Pond Canada, Diving Plongeon Canada, Synchro Canada, Canadian H2o Polo Association, Colombian Federation of Swimming, Finnish Swimming Association, Hong Kong Amateur Swimming Association, Icelandic Swimming Association, State of israel Swimming Clan, Japan Pond Federation, Mexican Swimming Federation, Romanaian H2o Polo Clan, Royal Castilian Pond Federation, British Pond, USA Swimming and United States Masters Swimming.

Speedo also offers sponsorships to the National Collegiate Athletic Association, the National Association of Intercollegiate Athletics, junior colleges as well as non-profit recreation leagues such every bit YMCA and Boys and Girls Clubs.

In addition to team and league sponsorships, several celebrity athletes endorse Speedo products including Bronte Barratt, Daniela Samulski, Eamon Sullivan, Ellen Fullerton, Fabien Gilot, Femke Heemskerk, Filippo Magnini, Kate Ziegler, Katie Hoff, Leisel Jones, Liam Tancock, Libby Trickett, Marleen Veldhuis, Michael Phelps, Natalie Coughlin, Peter Vanderkaay, Rebecca Adlington, Ryan Lochte, and Park Tae-Hwan.

External Links

• The Pond Development – From Briefs To Jammers
• Status Of Ten Big Ideas For Open up Water Swimming, Predicted In 2013
• Staying Warm, Navigating With Neoprene
• Speedo International Limited
• Speedo Online Shop
• Speedo Body of water Squad Acquire to Swim
• Swim Briefs Have New Owner In Us
• Consuming Cultures
• Swimsuit History
• Swimming At The Olympics
• Swimwear To Shape Bodies And Minds
• Speedos Or Board Shorts: Swimmers vs. American Men
• Marilyn Morgan Delves Into The History Of Swimwear
• X Big Ideas For Open Water Swimming
• Jammin' Fast In The Open H2o
• The Swimming Evolution - From Briefs To Jammers
• Practice You lot Wear Speedos?
• Jim Gerson LinkedIn bio
• thirty Most Influential People in Pond + iii
• SPEEDO
• Globe Open up H2o Swimming Clan
• Open Water Pond
• Marathon Swimming
• Olympic 10K Marathon Swim
• Daily News of Open up Water Swimming
• I Got Stung
• The Swimming Evolution From Briefs To Jammers
• Pure And Simple, A Silver Lining For Alexander Popov

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Source: https://www.openwaterpedia.com/wiki/Speedo

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